Many techniques are used to stage a property. De-cluttering,
de-personalizing, updating old or unattractive fixtures,
painting, furniture rearrangement, rental furniture and
accessorizing are just some of the changes used to make a home
more inviting to potential buyers.
Since a typical home buyer decides if they are attracted to a
home or not in the first 8 seconds of seeing it, curb appeal is
generally viewed as a vital aspect of the staging process.
Therefore, curb appeal, the practice of improving a home's
exterior appeal, is used alongside interior improvements.
It has been shown that homes containing furniture and
accessories sell more quickly than vacant homes, because the
potential buyers realize what can actually be done with the
place. They may realize that the room is actually a lot larger
than it would look without furnishings. Rental of furniture and
decorative accessories are common solutions used by a home
stager when selling brand new properties that have never been
occupied, or those where homeowners have already vacated the
Spaciousness and light often determine the success of a staged
home. Typically, the larger a room appears, the better it will
seem to homebuyers. Dark, tight spaces create a poor impression
and may prevent the home from selling. Furniture layouts should
create an impression of openness and comfort. Non-essential
items should be removed to minimize crowding and clutter.
Opening curtains and blinds to let in natural light and turning
on interior and exterior lights at nighttime are also common
One school of thought suggests that wall treatments and flooring
are most appealing when presented in neutral colors and subtle
patterns. Paint colors should be neutral whenever possible, as
bright or bold colors and strong patterns detract from the
universal appeal of a space. This rule, however, does not always
hold true, particularly in the luxury home market, where unique
fixtures and bold finishes - such as stained concrete flooring,
deeply colored textured paints and artisan fixtures - are often
considered highly desirable.
Religious items, personal photos, awards, certificates and
cultural items are often removed to downplay the presence of
current homeowners. This helps potential homebuyers to not only
feel more at ease during viewings, but allows them to focus on
the property itself while also imagining their own belongings in
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Since the 1970s, real estate professionals have used
staging as a marketing tool but not until the 1990s did
staging became a separate endeavor adopted by
professional designers, decorators and stagers and home
based career seekers. More recently, the trend of
do-it-yourself home staging has become widely popular,
as many staging books have been published on the
Staging is viewed by some as a necessary step taken
prior to selling a home, and many real estate
professionals and home sellers alike hire a professional
home stager or home staging company to stage their homes
prior to sale. Statistics show that it makes a dramatic
difference on the amount of days a property is on the
market and how much it sells for.
Research has shown that a home stager can reduce a
listing's time on the market by half and can result in
an increase of 10-15% in the selling price versus an